
- icewear.is
- 585 8535
- Level 2
Opening hours
- Mon-Fri10-22
- Saturdays12-18
- Sundays12-17
Icewear Magasín
Outdoor Store

Icewear has for decades produced outdoor clothing, accessories, and gift items, with roots tracing back to 1972. The brand has always emphasized Icelandic design made for Icelandic conditions at affordable prices, because the outdoors are for everyone. Icewear offers clothing for the whole family and for every occasion, and its children’s line has been well received, as it is especially suited for the cold.
The main focus of Icewear Magasín has been a wide selection of outdoor clothing, shoes, and accessories. The Icewear Magasín store in Smáralind stands out from other Icewear shops with its product range, also carrying a selection of other brands alongside Icewear. These include quality names such as the Scandinavian manufacturer Helly Hansen, the Italian outdoor brands Salewa, and the footwear producer Asolo.