The Biggest Shopping Center in Iceland
Smaralind – Iceland‘s largest and most modern shopping center – welcomes you with over 80 shops and businesses on three floors. The enjoyable „street“ atmosphere, beautiful architecture and comfortable lighting ensure that customers feel at ease and wish to enjoy the mall‘s multiple features again and again.
Lifestyle
From Hygea‘s secret beauty salon to the international newspapers of the day at the Eymundsson bookstore, Smaralind has everything to meet your needs. You can visit the furniture and decor store Líf & list, go leather purse hunting at Drangey, or build up your essential glacier hiking gear at 66°N, an Icelandic clothing producer since 1926, specialized in the great outdoors. Watches, engagement rings and design jewellery are available in Carat, Meba Rhodium, Leonard and Jón & Óskar Goldsmiths, to name only a few; some pieces are custom made, others are carved from Icelandic stones with themes inspired by Nordic mythology.
Entertainment
The top notch cinema complex Smarabio receives visitors with brand new international film selection and crispy local pop-corn, at the north end of the mall. The gem of the five hall selection – all equipped for conferences and meetings – is the Luxury Hall, already the talk of the town long before its inauguration in 2001. You will also find a wide range of cafés and restaurants in Smaralind, from take-away coffee bars to TV-chef Jói Fel‘s gourmet bakery to TGI Friday‘s. Along with the local ice-cream store, of course.
Fashion
World renowned labels are available in Smaralind‘s bustling fashion stores. If you are looking for Zara, Benetton, Debenhams, Hugo Boss, Oasis, Karen Millen, Levi‘s, Topshop, Dorothy Perkins, Evans, Vero Moda, Jack & Jones, Vila, Name It, Joe Boxer, Dressmann, Ecco, SELECTED, La Senza or Polarn O. Pyret, you‘ll find it in Smaralind. Enough said? Well, if you are pondering on the prices, let us say just this: You will be pleasantly surprised. Relieved, even.
Children
The kids literally have a world of their own in Smaralind. The play park Veröldin okkar (Our World) is an adventurous place where children can have fun jumping, sliding, drawing, coloring – and enjoying the occasional juice or ice cream – under our staff‘s kind supervision, while parents enjoy their shopping. Of course the adults can stop by and play along, too. Smaralind also offers free access to Hnođrakot, a cozy center for people with babies, with comfortable facilities for baby care and relaxation.
